Blogging is an Art
From the day I officially started my online blog (Feb 4, 2017) to this very moment typing, I can honestly say starting a blog is one of the best things I’ve decided to do in my life. Blogging gives me the freedom to be me, write in my own voice, and write about my own life experiences. It also gives me the freedom to demonstrate my expertise in my fields, holistic health, nutrition, fitness, writing, and veteran resources. Although there’s technically no way I can fail at this, as I can blog about whatever I want to blog about, if you’re goal-oriented, chances are you set some expectations. Here are a few expectations I set for myself, and my experience with them thus far.
1. Gaining Followers is Not as Easy as Sprinkling a Few Key Words Around
When I first began writing my first articles, I couldn’t stop raving about the benefits of learning SEO (Search Engine Optimization). Knowing even the basics of SEO can certainly result in an increase in organic traffic, but oftentimes than not, it takes time for a considerable increase. I was reading plenty of ebooks and different articles on the ins and outs of SEO, so naturally, I hyped it up in my head before actually waiting for the results I was envisioning. Each article I put time, heart, and soul into it (as we all do in our blogs), but I received nary a view in a single day sometimes, much less a visit. As I learned more about social media marketing, I started connecting my social media sites such as Facebook, Twitter, Instagram, and LinkedIn, with my blog site. Doing this I immediately started to notice a spike in my visitors. But then the graph goes back to its regular, flat state about two days after the post and shares.
Needless to say, gaining followers is no walk in the park. It takes time, patience, research, hard work, and plenty of content to get noticed and gain regular followers. There will certainly be some inconsistencies in the beginning, but as you gain your voice and combine that with some basic SEO skills, you’ll see your efforts paying off.
2. Neither is Gaining Clients/Customers if You Are An Entrepreneur
I’ll be the first to admit: I underestimated just how challenging it would be to market myself as well as my services and products through writing. I’ve always loved to write ever since I learned cursive in the third grade. English, Writing, and Literature also happened to be my strongest areas in school. This meant blogging about a few things here and there and posting them on my popular social media sites would generate followers and clients in no time, right?
I couldn’t have been more wrong. There is so much more to marketing your business than just having a website and posting a few blogs. Copious amounts of hours are poured into learning about SEO techniques, social media marketing, and business plans. Countless time is spent brainstorming different content. Sometimes those brainstorms are for taking your business in another direction, something you’ll notice will happen a few times throughout your venture if you’re an entrepreneur.
Some Categories Just Don’t Get as Much Love
Another thing you’ll quickly learn is that some categories will get more love than others, simply for what they are. For example, travel is a crowd-favorite. Nearly everybody loves to travel in some form or fashion. It’s also often a way to get away from daily struggles. With these reasons in mind, it’s no wonder travel blogs are chosen more often to read over say home tool blogs.
As a blogger, the best thing you can get out of this is just to blog about what comes to heart. I’ve gone a couple weeks at a time without blogging but then published three articles in a span of 36 hours on the same scale. I write my best work when I feel it in my very bones. It has to come from the soul. If I feel pressured to write, whether if it’s for freelance work or I feel obligated to keep up with my blog, then I won’t feel as inspired.
Just do you and write whatever you want to write about. Write however you want to write. Write when you want to. Write where you want to. Whenever you’re feeling inspired, just write. The blogs where you’re not focused on a popular category or what keywords you’re going to use, but instead on unique, original content true to yourself are the ones that generate the most interest.
I do not own the photo used for the featured image.
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